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Selimondo is a sales, marketing and consulting agency for unique hospitality businesses. Located in Barcelona, Spain, we work with hotels, destinations, travel and service operators to help them achieve their brand positioning and revenue goals in their desired markets around the world.


With experience, network and language skills in key world markets, we take a personalized approach towards the relationship with our clients. We think global and act local, based on our clients vision and needs, bringing both innovation and adaptability to the table.

Furthermore, we believe in growth through strategic partnerships, whereby we work with complementary service providers from the tourism and hospitality industry in order to ensure we act as a one stop shop for our clients looking to develop, diversify and discover areas within their business.

Sonia Sorici
Founder & Managing Director

A graduate of Hotelschool The Hague, I have travelled the world and lived in five different countries, gaining experience in sales, marketing & public relations for hospitality companies such as Starwood, Marriott and Design Hotels. 

With a passion for experiential travel, unique hotels and doing things right, I decided in 2018 to use my insight, network and mindset in assisting individual clients to achieve their goals - all while building lasting partnerships and having fun.

Originally from green Transylvania, I speak fluent German, Spanish, English and Romanian. Always developing my international mindset, I am currently a student of French.

In my free time, you can find me doing yoga, reading a book, learning about health & wellness, travelling, or enjoying time with family and friends. 



One size fits all is not for us, we work differently with every client and value their story, vision and uniqueness. We think that in order to be relevant in today's fast changing world, hospitality businesses need to be creative, bold, flexible and invest where it is meaningful for their stakeholders. Below are some examples of the services we can offer, however please reach out to discuss how we can help you. 


We act as your outsourced sales manager in the desired market, connecting your business with clients, promoting your products and services, attending trade shows and confirming business on your behalf.


Having a strong online presence is key for any business today. We offer content marketing, from social media strategy and management to newsletters, copywriting, video and photo creation or paid ads.


The experience industry requires mindful staff with tools to create unforgettable moments for clients. We offer wellness, mindfulness and sales trainings aimed at equipping them with what is takes to succeed and thrive.


We offer consultancy in sales and operations management for hotels, as well as concept development for hospitality businesses, from hotels to restaurants and experiences.



We love to work with partners who believe in authenticity, the power of storytelling and the future of hospitality, where experience and its transformational effects are at the forefront.

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A collection of upscale hotels around the world, Little Guest acts as a luxury B2C travel operator, targeting high-end families with children and designing memorable stays for them at partner hotels.

Selimondo assists Little Guest in their global pursuit of product and portfolio expansion, liaising on their behalf with suitable luxury hotels.


PRE:MIND’s technology solution adds value to loyalty programs by empowering a brand’s customer facing personnel to be more effective and to provide a greatly enhanced client experience. 

Selimondo assists PRE:MIND in connecting with clients from the hospitality and experience industry globally.